Taking a Leaf out of Technology

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January 17, 2013 by dontbringlulubook



With the introduction of devices such as the Kindle, originally introduced in 2007 and with the range now including devices with keyboards (Kindle Keyboard), devices with touch sensitive screens (Kindle Touch), a tablet computer with a reader app and a colour display (Kindle Fire) and the Kindle itself, a low-priced model with an on-screen keyboard, the ways in which people read is changing rapidly. Children, instead of asking for particular books for Christmas were eagerly awaiting Santa bringing them their new Kindle, upon which all manner of books can be read.

If a guy has always had a burning desire to read the Shopaholic series of books but has feared the derision he may receive should he pull such a paperback from his briefcase on the Tube, he is now able to read away to his heart’s content, enjoying every page of the girlie chick flick without any worry of humiliation.

But what does the introduction of such new technology mean for the future of printing and binding industries? For the thousands of small and large bookshops that thrive on people’s desires to actually own a newly printed book, such as “Don’t Bring Lulu” by the Onions family about their daughter Lulu’s battle existing without a thyroid gland, that they have been waiting for its release?  Will a physical book still hold its appeal against the hand-held devices that can hold thousands?

Daily we hear of another chain that is facing administration in light of the power of the internet – within the past few days the giant that is HMV is looking to close, followed immediately by a similar threat to Blockbusters – two stores of great importance in my childhood, adolescence and early adulthood when I had my own money to spend and could choose what films I wished to watch and what music I wanted to listen to.

The power of the internet and continuously evolving technology is immense – music can be downloaded at the touch of a button, videos streamed through the internet or bought as DVDs for hardly anything through the supermarkets. Renting DVDs is already a thing of the past and sadly, jobs are lost as the result of it.

Whilst there are untold benefits for the consumer – price, convenience and variety of choice being just three for starters – when it comes to the ease with which books can be read, photos downloaded and printed and DVDs acquired, there is also that element of sadness that the tangible things are no longer top of many people’s Christmas lists.


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